About Telemarketing Services

Telemarketing services (also know as inside sales) is the activity or job of selling goods or services either over the telephone or at a subsequent face-to-face appointment or webinar. A person or company that performs telemarketing is often referred to as a telemarketer. Tasks often include lead generation, appointment setting, lead qualification, cold calling, list scrubbing, event registrations, telesales, up-selling/cross-selling, telephone sales and similar tasks.
A recent trend in telemarketing is to use robocalls: automated telephone calls that use both computerized autodialers and computer-delivered pre-recorded messages in a sales pitch. Some can simulate a personalized phone call through personalized pre-recorded messages. These calls often include intentionally deceptive tactics, with computer recorded messages saying things like "Don't panic but this is your final notice" or "We have already attempted to contact you through the mail." The messages are often outright lies, intended to incite concern or fear in the potential customer[citation needed].

Robocalls are known for failing to add numbers to their do-not-call list and repeatedly interrupting individuals at all hours of the day.

Telemarketing has recently been advanced to implement a programmed women’s voice as the operator instead of hiring a real women to perform the task (see example of Samantha West[8]). This attempt showed to be unsuccessful. However, some scholars may argue that such technological advancements reinforce commoditization of a woman’s speech as a marketable entity and lead to “gendered hierarchy of communication”.

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